Application to subscriptions
When creating a promotion for a product, it is important to define how the promotion should affect subscriptions.
In APIO, there are two possible application scenarios, both supported by the platform.
New Subscriptions Only​
In this scenario:
- The promotion applies only to new subscriptions
- Existing subscriptions keep their current pricing
- The promotion is evaluated only during checkout or subscription creation
This option is commonly used to:
- Attract new customers
- Run acquisition campaigns
- Avoid modifying active subscriber pricing
Existing Subscriptions​
In this scenario:
- The promotion is propagated to existing subscriptions
- Active subscribers receive the promotional price
- The promotion is applied in upcoming billing cycles
This option is useful for:
- Retention campaigns
- Loyalty rewards
- Customer satisfaction initiatives
Configuration and Support​
Both scenarios are supported by APIO, but the desired behavior must be explicitly configured.
To enable or change how a promotion applies to subscriptions, you must contact APIO Support so the correct policy can be set for your promotion.
Best Practices​
- Decide upfront whether a promotion should affect existing subscribers
- Clearly communicate promotion impact to customers
- Use existing-subscription promotions carefully to avoid billing confusion
APIO gives you the flexibility to manage promotions across subscription lifecycles while maintaining control and transparency.